About Us – Powella

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About Us

Powella - The natural beauty you deserve.

Step into a whole new world of all-natural, eco-conscious cult beauty labels with Powella.

Whether you are a part of the rapidly growing wave of eco-conscious beauty consumer or simply a beauty junkie, we invite you to discover Powella - the ultimate, one-stop natural beauty online boutique based in Singapore.

Discover beauty born of nature at Powella
Powella features a carefully curated collection of natural, cruelty-free makeup, haircare and body care products personally sourced by Powella Founder and natural beauty advocate, Sital Gill Phichitsingh.


How did we get this name
Sital grew up being told stories about her families racehorses, name Powella and Powella II, and had photos of the horses in her family room. However, what really got her to love Powella was what Powella stood for - inclusivity and to be the best verion of yourself. The racehorses were named Powella for a very specific reason: Sital's paternal grandfather loved the Scout Movement and what it stood for and named the horses after Robert Baden Powell - the founder of the Scout Movement.

The Scout Movement advocates for equality, inclusivity, self-love, self-development and most importantly to be responsible citizens of the world and to give back to your community. This sparked her love for nature and animals which led to her passion for cruelty-free and natural beauty. As a nod to the brand’s origin, the ‘O’ in Powella’s logo is stylized with a horse’s motif.

Powella believes that every woman deserves to look and feel their very best - while respecting Mother Nature and the earth we live in.

With that philosophy in mind, Powella not only advocates for self-care but empowers its growing community of #Powellababes to enjoy the gold standards of natural beauty at affordable prices.